Power Tools 1993 November - Disc 2/Power Tools Plus (Disc 2 of 2)(November 1993)(HP).iso/hotlines/wsyhl/ezntwk/script.txt

Text File | 1992-11-18 | 30KB | 670 lines

Networking Script
-----------------

This high-level presentation will give you the knowledge and key
points surrounding Hewlett-Packard's Workstation Networking
products and strategy to enable you to give this same
presentation to prospects and customers.

In outline, HP's Networking Strategy is
> support for any network protocol that is an official standard and/or
  which becomes commercially popular.
> "fringe" protocols will take longer to be developed.
> We will not be locked out of a market area solely because we do not
  support one particular protocol or connection.
> We will address short-term needs by allying with third parties to
  either produce an add-in board or protocol converter, for direct
  resale or reference sale.
> HP always works very closely with standards bodies.
> HP's advantage is that we USE our own products and global
  networking experience as a business necessity

After listening or reading this script you will be able to deliver the
complete presentation to prospects and customers who wish to know more
about HP's Workstation Networking Strategy.

This script has an optional technical component for some of the
slides. You may want to use parts of the technical notes as
a networking tutorial, either for yourself or as part of the main
presentation.

The script is descriptive and high-level but assumes a somewhat
general knowledge of telecommunications and networking. Reading and
understanding this script is essential before delivering the
presentation. Some areas that are linked with Networking or System
Management are not part of this presentation. You should review the
System and Network Administration module for details on HP OpenView
and other management tools. Additionally this presentation does not
involve itself in areas such as NFS, TCP/IP or OSI.

Opening Slide 1 - Networking, a Business Necessity
---------------------------------------------------

> Highlight
> Networking is a business necessity for the Nineties
> You can chose low cost or high performance networks
> High Speed networks and enabling middleware such as
  DCE bring about empowered applications.

This presentation tells you where HP is now in regards to LAN and
WAN communications, where we expect the industry - both computers and
telecoms - to be going over the coming years and how HP is playing a
major role in networking, both in terms of standards and developing
products. We will show you low cost networking and high performance
networking as well as giving you examples of what we mean by empowered
networking and give you HP solutions for each category.
Networking is necessary for the success of global businesses in
the 1990's.

At the end of this, you should have a good understanding  of HP's
directions, and how you can utilize our knowledge to assist in
fulfilling your networking requirements.


Slide 2 - Trends
----------------

> Highlight
> LAN/MAN/WAN - all moving to provide similar functionalities
> Should my local telecom company provide my empowered LAN?
> Higher speeds solving long-distance latency problems
> DCE is the key enabling middleware for cooperating applications
> Empowered applications, re-engineering tools to provide for
  local decision making

Local Area Networks, Metropolitan Area Networks, Wide Area Networks.
The distinction between these is becoming blurred - what does a LAN do
that cannot be done over a WAN - and vice versa?

What are the burning questions global companies are asking?
> Why can't we link our "high-speed LAN islands of automation" over
  equally high-speed WANS?
> Does ISDN(A) with efficient management and routing becomes an
  alternate LAN, MAN or WAN for slower speed CPU's?
> Can we buy a WAN? If so, from whom?
> Should we outsource our voice and data networks to a global Value
  Added Network supplier?
> What if that outsourcing company is actually our local telecoms
  provider, like US West, or British Telecom Syncordia; or a
  competitor such as IBM?
> What if the provider is our local Cable TV company?

These are the questions geographically dispersed companies are asking
now. This presentation will tell you what we see happening, how it
will affect you and what opportunities there may be for your business.

But let's also look at the opportunities efficient networking brings
businesses.
Transparent resource sharing. HP is at the forefront in this area by
providing the OSF's Distributed Computing Environment, DCE.

DCE provides the ability to link, by software, computers of disparate
manufacture in a cohesive, logical network that links LAN islands of
automation to a corporate-wide, distributed computing system. Services
include remote procedure calls for developing distributed
client/server applications along with directory services for both LAN
and WAN operations. Full global login and authentication security
services are provided and later a common file system will give global
location independence.  DCE provides the first open systems standard
way of developing client/server applications and will be widely
available during 1993.
If you like, DCE provides an open standards Network
Operating System - and not just for UNIX. DCE was developed to be
portable because one of the goals was to bring up to date the legacy
hardware of certain vendors, enabling them to take part in the
distributed computing networks of the future and protecting customers
investment.

By bringing high-speed networks with DCE together we open up
the computer world to the unrealized dream - fully network-wide
collaborative workgroup style applications.
Applications that look at you and the work you are
doing; that pull information into real-time status reports
automatically. Applications that empower the workgroup - even if in a
different geographic location - by automating manual tasks and
administration in project teams.

Optional Technical Notes for Slide 2
------------------------------------
Two Series 700 workstations on an ethernet LAN talking at full speed
can burden the network sufficiently enough to produce a measurable
time lag (latency) in response to an enquiry from a third  700. This
runs counter to the idea of a LAN being "latency-free".
If you dial-up then you will get latency and not transparency - that
may be something you can live with - maybe not if you're considering
real-time database access for account control etc. WANs need to solve
the latency issue.

Network Operating Systems need more than the base
framework; they need management capabilities, development tools and
advanced services. The OSF's  Distributed Management Environment
provides many of these additional services and tools.
The DME runs on top of DCE and provides an object-oriented layer for
system  administration, a software asset management and licensing
system, software  install and distribution utilities, network print
services, network event  logger and a common, programmable management
interface to it all.

Higher-speed networks open up global communication to networked
imaging,  to desktop video conferencing and to full multi-media style
applications such as lower-cost corporate training for example.
Indeed, company employees will be able to travel anywhere in the
world, log onto a private or public computer, perhaps using a
company-issued Smart Card, be recognized and accepted and to begin
using the full resources of the corporate network with every message
or transaction authorized and sent securely even from a public
terminal. Casual, but secure usage.

Slide 3 - Low-cost Networking
-----------------------------

> Highlight
> Cheap - an ethernet card is about US$200
> 802.3 still has chance of being made faster

So. I've painted you a little picture of the possible future.
Let's review where we are now with HP's Local Networking.

Ethernet 802.3 - the perfect example of a cheap point-solution
developed by DEC, Intel and Xerox. Wildly successful despite relying
on unsupported, publicly developed tools like TCP/IP and Telnet  to be
effective. In October 92 an HP and AT&T proposal was made to define a
standard for 100Mbps working over Twisted Pair - but that standard may
not be ready until 1995. It may take a while to come, but it should be
cost effective. HP alone believes we can save $30M in recabling cost
of our own buildings if 100Mbps/Unshielded Twisted Pair is successful.

IEEE standard 802.5 Token Ring is generally a better and more flexible
technology and HP provides support because of the installed base of
802.5 rings in IBM accounts, there are few installations outside  the
IBM world however.

Slide 4 - FDDI
--------------

> Highlight
> FDDI is the only high-speed, pervasive LAN available today

So where does that leave us today in high-speed networks?

FDDI - Fibre Distributed Data Interface on a token ring. FDDI is
needed for todays fast, networked CPU's. HP provides on-board FDDI
connections to computer systems. FDDI has really proved its primary
use as a high-speed backbone  running at 100Mbits/second.
It is the only high-speed LAN choice around today.
I'll talk a little about CDDI (FDDI over Twisted Pair) and
FDDI-II in a later slide.
HP workstations offer an EISA FDDI connection or
a faster, less expensive integrated option on our
high-end 735/755 systems.

Optional Technical Notes for Slide 4
------------------------------------
Maximum throughput can be double that due to the possibility of using
contra-rotating tokens, each running at 100Mbits/second, although most
installations use that "second ring" to provide alternate path routing
in  the event of primary network partitioning.  FDDI allows  802.3 and
802.5 protocols to run on top of it.  Concentrators allow slower FDDI
subnets to be hubbed to the main backbone.  FDDI is  flexible and
offers a choice of methods to connect.

Slide 5 - FibreChannel
----------------------

> Highlight
> FibreChannel APPEARS to be next generation very high speed
  switched LAN
> Connection costs are high, leading to usage probably limited
  to key areas such as clusters, dedicated network backup
  or disk/file servers
> HP is VERY interested in FibreChannel developments and
  opportunities in the industry

What is around the corner?

HP, IBM and others are working on a specialized connection,
FibreChannel. This provides 266Mbits/second up to 1062Mbits/second and
is designed as an industry standard method of connecting high-speed
CPU's together and for connecting CPU's to mass storage systems (disk
farms). It will primarily help applications that are written for
specific hardware where extremely high speed is  essential, such as
workstation clusters. We expect it to be available in late 93 or 94,
getting progressively faster until it reaches 1062Mbps.


Slide 6 - High Speed LAN Alternatives
-------------------------------------

> Highlight
> Customers should install fiber-optic cable for their FDDI network
  unless they clearly have no intention of moving from FDDI to
  faster networks as they become available
> FDDI-II is a short-term point solution for distributed multimedia
  applications on a LAN
> Point out how the telecoms terms (SONET, ATM) are now being used
  in connection with high-speed LANS

Let's look at what else is out there as alternatives to pure LAN's.

HP plans support or products

FDDI over twisted-pair copper is sometimes known as CDDI. Use of
twisted-pair reduces the installation cost.

FDDI-II is a standard, but has little industry interest so far. It's
aim is to add support for voice and video on FDDI installations.

FFOL - FDDI follow-on is at a very early stage. Basically it is a
SONET network with ATM capabilities, and I'll talk more about that in
a few slides.

UltraNet is a proprietary solution that can be useful in
certain applications where high-speed CPU to CPU access is needed.

HIPPI is a point to point parallel solution - again there are
certain specialized cases where it has advantages.

I am going to talk about ATM (Asynchronous Transmission Mode) later.

Optional Technical Notes for Slide 6
------------------------------------
FDDI twisted pair should be considered as a one-time, low-cost
installation of FDDI. A full FDDI installation requires usage of
telephony grade fiber cables that provide room for growth in the
future.

FDDI-II is a  solution that turns an FDDI network into an time
division multiplexed network with synchronized timing. It cuts the
full 100mbits/sec into standard telephony channel bands so it can be
used for mixing time-critical data such as voice and video.


Slide 7 - HP Real Life
----------------------

> Highlight
> HP has a massive, worldwide data, voice and video network

Before we talk about global networking options - let's look at a case
study of how a successful company uses global networking.

HP has one of the worlds largest company internets.

1770 private circuits
6800 virtual private circuits
Satellite links to China, Malaysia and Venezuela

300 worldwide sites are connected at speeds ranging from
4.8kbits/second to T1 speeds. We use voice/data
compression multiplexors on  our international links.
Over 850 billion characters are sent every month.
We have 12 larger hub sites with multiple T1 links of 2-3 channels
each. We will go to higher DS3 speeds on our backbone
when cost becomes affordable and we will migrate to ISDN on public
lines eventually.

We have 300 worldwide PBX's, 70% are on an AT&T Global Software
Defined Network. Virtually all of our voice traffic is outsourced. We
have 85,000 telephones, 90% of which are connected to our network
which make 8 million calls per month.

We provide 40 dial-up video conference rooms, and an encrypted
satellite uplink facility with 117 downlink sites.

We have 221 Electronic Data Interchange partners -
we sponsor customers and suppliers to join our trading network.

We have 30 Public Net Connections - including X.25 and X.400 links,
CompuServe, Usenet etc., etc. Almost all of which can be accessed
directly from anyone's desktop.

We run on a mixture of systems - 1200 MPE Data Centers, 55,000 PC's,
3400 Series 800 Servers, 20,000 workstations, 15,000 terminals
and 9000 portable PC's.
We are moving away from our own X25PPN (Private Packet Network)
towards Internet working using TCP/IP. Non-routable DTC connections
will have to be replaced. Moving to OSI is not in our plan.

We have over 90,000 email accounts (many are customers or
contractors) and 1.3Million messages are sent every day.

We have 132 Octel Voice Messaging systems installed with 53,000
users - most of these sites are themselves networked. Enabling one
caller to push voice mail to many different locations at the touch
of a button. (Incidentally - HP owns 15% of Octel).

We still use over 1000 fax machines, despite most of us being
able to send a fax directly from our desktop.

This is what it takes to be a successful global company today.
And that is why HP is one of the best choices you could make to
be your network partner. We develop, deploy and profit from
our own products.

Slide 8 - X25
-------------

> Highlight
> X.25 is still the prevailing international packet-switched
  data standard

For Global Networking, HP started with X.25.
X.25 is the world standard for long-distance casual use. People have
grown accustomed to the long latency times and have learned to live
with them. High-speed applications try to avoid using slow
X.25 lines running at 56 or 64kbits/second. Many companies use  leased
lines at much higher speeds to overcome some of the latency  problems.


Slide 9  - ISDN
---------------

> Highlight
> Only a few countries or large US cities offer ISDN services
> The tariff rate (at least in the US) is low enough to ensure
  successful take-up of ISDN over time

Integrated Digital Services Network (A) goes part-way to solving  many
of the problems that are faced with X.25; throughput, speed and
latency.  NISDN is the US National ISDN initiative
developed to provide digital transmission capabilities at telephone
entry points in domestic and commercial locations.
Many homes and businesses will  be offered ISDN services in some
countries during the next few years, but it is not commonly available
yet. Telephone Companies are upgrading and expanding their Central
Office (Telephone Exchanges) to digital switches that will
provide ISDN capabilities.

Optional Technical Notes for Slide 9
------------------------------------
Basic Rate ISDN runs up to 128kbits/second and provides a switched,
virtual-circuit digital data service instead of the  analog service
found with both X.25 and modem connections. It has one other advantage
- tariff rates are based on connection time and not on the amount of
data transferred.

It's companion is ISDN (B) Primary Rate which is much faster - around
1.5Mbits/second in the US or 2Mbits/second in other locations. This is
used  between the ISDN switches. Customers can also order a special
line installed for direct access at this higher rate from their
telephone company.

Slide 10 - ATM
--------------

> Highlight
> We believe ATM will the protocol of choice to use in virtually
  all switched  WAN environments in the future because of its support
  for voice and video as well as data

Asynchronous Transmission Mode is a transmission protocol and not a
service but it will be the base for many telecommunications
developments over the coming years. ATM is also being developed for
LAN direct attach, but at lower speeds of 47Mbits/second; in
comparison the current Ethernet at 10Mbps. Broadband ISDN networks
will be used for global connections.

Optional Technical Notes for Slide 10
-------------------------------------
ATM runs at up to 155Mbits/second on public or private networks.
In the future  we expect you to be able to use ATM for global
networking via switched ATM channels  over Broadband ISDN networks.
These BISDN links provide the signalling for ATM transport and support
for data, voice and video that will comprise multimedia applications.

Slide 11 - SMDS
---------------

> Highlight
> The telecoms industry in the US has this service available now
> SMDS cannot yet switch time-critical data (voice, video)

Switched Multimegabit Data Service runs at up to 44Mbits/second and is
based on IEEE 802.6 MAN standard. SMDS is a packet switched
data service developed and promoted by Bellcore and supplied by US
Telecom companies.

Optional Technical Notes for Slide 11
-------------------------------------
FDDI-II also addresses exactly the same requirements as SMDS and
IEEE 802.6; all three are standards.
DS1 is telecoms designation for a Digital Service 1.544Mbits/second
connection.

Slide 12 - Frame Relay
----------------------

> Highlight
> Probably the best choice in price/performance today for building
  extended private data LANs

Frame Relay is the fastest growing area for communication switch
manufacturers. Providing up to DS1 speed (1.5Mbits/sec) now and
capable of going faster, perhaps up to DS3 at (47Mbits/second), it can
be ideal for  extended LAN networks. Frame Relay is a compression
technique and other protocols can sit on top, much as they do with
X.25. In fact frame relay has been described as  being like a
turbo-charged X.25. The bandwidth does limit the types of
applications, but for general purpose, high-speed private switched
connections it looks ideal. It does not support time-critical data
such as voice or video.

Slide 13 - Wide Area Alternatives
---------------------------------

> Highlight
> The network vision outlined below is a appraisal of current industry
  trends and represents what we feel will be the most beneficial
  way to implement for the future
> The advent of digital cellular networks to replace existing telephone
  cellular nets will greatly expand opportunities for mobile computing

So, as you can see there is going to be a tremendous increase in the
rate that data, voice, video etc. can be exchanged in the near future.
There is also an equally large increase in the rate of installations
of wide area networks as companies disperse decision making to local
operations, the  "think global, act local" approach.

So, here is HP's technical definition of what a successful
data network will be: an FDDI backbone LAN connected via routers and
bridges to an ATM channel. This ATM channel will  use Broadband ISDN
signalling running up to 600Mbits/second on a SONET network for global
communication. A FibreChannel connection to local computational or
file storage  clusters will provide the optimal local high-speed
connection. HP is working on fulfilling product test requirements that
interface to all these public standards.

For mobile computing units we see public access satellite channels
offering switched circuits for subscribers via digital cellular
ground stations at ISDN speeds. HP sees digital mobile computing as
the way of increasing the efficiency of information. Our 95LX palmtop
is an example of a mobile, personal digital assistant. People will
carry their own computers around with them even more than they do
today, and connecting these remote computers easily and securely into
corporate host networks will become more important.

Optional Technical Notes for Slide 13
-------------------------------------
SONET is the Synchronous Optical Network standard for long distance
optical networks and is the first internationally  agreed transmission
standard for fiber. It runs at 51Mbits/second to 2.4Gbits/second with
a potential capacity up to 13Gbits/second.


Slide 14 -  Empowered Networking
--------------------------------

> Highlight
> Companies are using DCE to re-engineer how they provide services
  to their customers NOW!
> DCE will be the pervasive software framework on which
  to develop empowered applications
> The business opportunities that will result from a public DCE
  network are limitless
> Customers should be actively looking at DCE now


What are Value Added Data networks? Well, many countries have seen the
impact of 1-900 services where customers buy telecoms lines, and add
value in some way, whether  by providing up to the minute sports
reports or travel advisories for example. What is planned by VADN
suppliers?

With the Distributed Computing Environment set to become pervasive we
at last are able to realize the dream of Empowered Network Applications.
These are public/private, client/server applications that utilize the
capabilities of all network resources.

Who is using DCE?
They tend to be large, commercial end-customers, convinced that
distributed computing offers a down-sizing alternative that lowers
their overall cost of delivering internally-developed,
mission-critical applications. They think in terms of 1,000s of nodes
in  multiple cities or countries.

What have they all in common?
They all talk in terms of company-wide information and data
repositories. They want to give individual users access to multiple
data  sources transparently and globally. Data sources for products,
specifications, prices, service availability, scheduling,
manufacturing data,  inventory, transport, delivery and order
fulfillment. They are carefully re-engineering how they do business to
remain competitive in a global economy. Networking developments in
this decade are allowing empowered workgroup applications to be
deployed.

Think of the opportunity. One company is planning to supply DCE
servers with PBX's. Internal data wiring can be done at the same time
as the phone line, you can then just plug in each DCE client computer
as and when you need and the PBX will provide the wide area
networking capabilities over ISDN.

The possibilities are limitless.

Does that sound far-fetched? Listen to this.
HP's objective is to become a dominant supplier of information
appliances and supporting networking products in the 90's.
HP will manufacture and market an interactive TV appliance (ITA)
in association with TV Answer Inc. Interactive TV has the power to
move non-PC users into the information age and HP plans to make more
than 1.5 million ITAs available in the first year of service.

Using a digital cellular network, the ITA transforms a TV into a
two-way information appliance that lets viewers shop, bank, pay bills
and order food etc. Other potential applications include personal
message services, educational classroom training and participation in
game shows, news polls and promotional contests with immediate
results.

Hughes Network Systems Inc. will install satellite personal Earth
stations called VSATs (very-small-aperture-terminals) for use in
TV Answer cell sites across the USA. Information is transmitted from
the ITA box (which uses an Intel386) to these local cell-site VSATs,
then upwards and onwards to TV Answer's satellite network hub site in
Reston, Va.

All this is being installed now - not planned for a few years time.

The timely provision of accurate data, presented in a manner that
enables a quick and logical decision is the definition of an Empowered
Network.
HP is putting our Empowered Network together now - both private and
public.

Optional Notes for Slide 14
---------------------------
Ironically, the first DCE users are the Telecoms Companies (called a
PTT if outside the US)  because they can get long distance lines from
free. Many want to MANAGE their installed telephone line plant with
DCE as well as developing new client/server applications that
empower local workers.

What about a Telecom Company (or PTT) that supplies to your  house a
DCE-ready fiber connection? All you have to do is plug a  DCE client
computer system in and you can become your own VADN.  The central DCE
servers take care of identifying who you are and  where you are, you
will not need to get authority to plug your service in, and  you will
then be automatically billed as the DCE server measures the usage rate
of the line - a real public DCE network with applications already
resident.

Imagine, from your home or office, being able to scan a menu, perhaps
similar to Prodigy here in the US or MiniTel in France, but in
addition to those type of consumer services you  also have remote job
entry to a Cray, or interactive fluid dynamics programs with the
computation done on the Cray and the graphics on your workstation.
Imagine being able to call up a database of the days world Television
news, scanning the video on fast forward and stopping and playing bits
that interest you. You could add a camera to your ISDN station and use
it for visual telephones or  video-conferencing. Perhaps small
printing or photocopier shops could act as the network printers for
your neighborhood. Probably video rental shops can download a game
into your GameBoy or Nintendo for you to use until you switch it off.

Telecommuting - working from home - will become more popular as
network speeds increase. Already over 6 million people in the US work
from home and that number is growing at 20% per year. Multimedia
communications - voice annotated spread sheets that explain
financial proposals perhaps - will become popular.

Perhaps instead of receiving a letter saying you have been
pre-approved for a Gold Credit Card you could get a short video from
the credit card company turn up in your email in-tray explaining why
you need the Gold Card!

Slide 15 - HP Understands Networking
------------------------------------

> Highlight
> State reasons why the customer should choose HP as their supplier -
> - our own product development
> - deployment of our own products
> - our worldwide experience
> - whatever the customer wants to do with networking, HP has probably
    already done it and is using it right now
> Networking is a matter of business survival in the 1990's

I think I have shown you why investing in HP may be the best
networking choice you will make.

HP is a globally-connected manufacturing and marketing company that
has broken down the distance barrier.

HP encourages our business partners and suppliers to interact
electronically with us. We want our connected partners to each be able
to order or supply electronically and schedule delivery
and payment automatically.

HP is committed to developing (in-house or with third parties) high
speed data networking products and is actively involved in the ATM
Forum, the Frame Relay Forum and the SMDS Forum.

HP is committed to developing (in-house or with third parties)
enabling  middleware for empowered applications and is actively
involved in work for the OSF's DCE and DME. Our Distributed Object
Computing  Environment is involved with joint development with SunSoft
to produce a Common Object Request Broker Architecture (CORBA) product
compliant with the Object Management Group's (OMG) specification.

Some applications will be written for fun - many will be developed for
survival.

As speeds become higher and enabling software becomes
pervasive, empowered applications will emerge as a result of the
re-engineering of large companies as they strive to increase
production and market penetration in a increasingly competitive
global economy.

HP is very well positioned to show you the way in networking:

 we develop the technology
 we manufacture the products
 we utilize them for our own benefit

HP understands the necessity of networking

Thank You

[end]